The Magic Mirror effect is provided by semi-transparent mirror glass that reflects the light when the screen is off but transmits the light of the screen when it’s on. For good tv mirror performance, there should be the right balance of reflective and transmitting rates. When we increase the transparency of the glass we get better TV performance (better image) but worse mirror performance (worse reflection and some internal elements behind the glass can be seen), so the semi-transparent mirror is one key important aspect. Another key important aspect is the LCD/LED panel. The original brightness of the screen is reduced by a semi-transparent mirror by 30-60% so the screens for Mirror TVs should have a higher brightness to compare with regular consumer monitors to compensate for this reduction. Contrast and colors are also distorted by the mirror that’s why it’s not easy technically to find the right combination (magic mirror + LCD/LED panel) and it’s also more expensive than regular TV models.